Powered by Pulse
The beating heart of Dalton Digital.
Pulse is the system we built and run ourselves. It is why your website is not left to look after itself once it is live, and why the routine work of keeping a business visible gets done without anyone having to remember it.
What Pulse means for you
Most agencies build you a website and then hear from you again when something has already gone wrong. We built Pulse so that does not happen. It runs on our own hardware, in our own office, and from the day you come on board it is checking your site, keeping your enquiries and posting to your social media in the background.
You do not log into it and you do not manage it. It simply means the things that usually get forgotten - a site that has stopped loading, an SSL certificate about to lapse, a page slipping down Google, a week with nothing posted - are on our list rather than waiting to be discovered.
How it works
It checks
Your website every ten minutes, its security and settings every night, your search performance every week - on a schedule, not when someone gets round to it.
It records
What it finds is logged against your account - a site that stopped responding, a certificate close to expiry, a page that lost its position - so nothing depends on memory.
We act
Then a person picks it up. Pulse finds the problem and does the legwork; the decision about what to do, and the work of putting it right, stays with us.
Social media on autopilot
Send us your photos. We do the rest.
Social media is the job that gets dropped the moment real work arrives. Pulse takes it off your list: your part is sending photos, and everything after that - the drafting, the scheduling, the posting - happens without anyone having to remember it, with a person approving every post on the way.
- 1
You send photos
Drop photos and videos into your own upload folder, straight from your phone. You can add to it, and that is all - there is nothing to log into or manage.
- 2
Pulse drafts the post
Pulse checks your folder every few minutes. Each new photo becomes a draft post in your queue, with a slot at least a day ahead already lined up.
- 3
A person finishes it
We write the words in your voice, give it your look, and read it through. Nothing moves on until one of us has approved it.
- 4
It goes out on time
Pulse publishes it to your own Facebook Page and Instagram at the agreed time - every week, whether you are busy or not.
Included in every plan from Starter at £60 a month - two platforms, three times a week - and daily across three platforms on Pro.
What Pulse does for your business
Your website, watched
The part most agencies stop doing the day the site goes live.
Checked every ten minutes
Pulse opens your website every ten minutes. If it fails twice in a row, it goes on our list to fix. So we know it is down before a customer has to tell you.
Nightly checks on the things that break quietly
Every night Pulse checks that your SSL certificate is not about to expire, that search engines are not being told to ignore your site, that analytics and your privacy notice are in place, and that your contact form is still connected.
Your search performance, every week
If SEO is in your plan, Pulse reads your Google Search Console numbers every Monday and notes what moved. A page that is slipping gets spotted in a week, not in three months.
Backed up every night
Your website and everything we hold for you is copied every night to a separate drive, with monthly copies kept for a year and a further copy stored off-site.
Your customers, looked after
What happens when someone actually wants to buy from you.
Every enquiry saved and sent on
Every message from your website form is saved first, then emailed to you. Press reply and it goes straight back to the customer.
Card payments into your own Stripe
Deposits, bookings and online orders are taken through Stripe Checkout and normally paid straight into your own Stripe account, with your keys stored encrypted on our side.
One price list behind your shop
Your products, prices and stock live in Pulse, and kit builders on your site put packages together from that same list - so a price is changed once, not hunted down page by page.
Your social media, on autopilot
Posting that does not depend on anybody remembering - yours included.
Posts go out on time
Your posts, reels and stories go out on your Facebook Page and Instagram at the times we agree. On your accounts, never ours.
Send photos, and that is your part done
You get your own upload folder. Add photos and videos from your phone. Within minutes Pulse turns each one into a draft post with a time lined up, ready for us to finish in your voice.
Nothing posted without a person saying yes
Every post waits as a draft until one of us has read it and said yes. Pulse posts what we approve, when we said. It does not decide what to say for you.
Your brand and your market, understood
The groundwork behind everything we make for you.
Built from your own brand
Pulse reads your website for your colours, fonts, logo and the way you describe yourself, so what we make for you starts from your brand rather than a template.
A marketing plan drafted on our own hardware
Your positioning, audiences and content ideas are drafted by an AI model running on our own machine - your business details are not sent to an outside AI service - and checked by us before any of it is used.
Advertising watched, week by week
For campaigns like Look Up Look Out, Pulse searches Meta's Ad Library every week and keeps a dated record of every new or changed advert - and leaves the judgement to the people who run the campaign.
Real people, one hundred percent of the way
Pulse does not run your business, and nothing goes out in your name until one of us has approved it. It is a tool in the hands of the people you actually hired, and the decisions that matter stay with them.
- Nothing is posted without a yes. Your social media posts wait as drafts until one of us has read and approved them. Pulse publishes what we approve, at the time we set.
- Your website changes when we decide. Pulse's scheduled work checks and reports; none of it is able to publish a change to your site. That is done by one of us, deliberately.
- Your details stay with us. Pulse runs on our own hardware, and the AI that drafts your brand notes and marketing plan runs on that same machine rather than an outside service.
- It watches; we decide. Pulse is very good at noticing. What to do about it is a judgement call, and that stays with us.
- You can always just ring us. You are never stuck talking to a machine. Pulse makes us faster - it does not put a wall between you and the person doing your work.
The rules Pulse works to
294 written rules. 53 of them are about security.
Every site we build and every change we make is checked against a written rulebook, not against somebody's memory. Each rule says what to do and why, and most exist because we checked real sites, found a gap and wrote down how to close it. The security rules come first. Among them:
- Every form has a limit and a bot check. Not just the login. A contact form or a checkout that anyone can hit thousands of times a minute is how small sites get run up a bill or knocked offline.
- Security patches go on the same day. When a serious flaw is published in the software a site runs on, every site we look after is checked that day, not at the next routine update.
- The price is set by us, never by the browser. What a customer pays comes from your own price list on the server, so it cannot be changed on the way to the payment page.
- Nothing is public that does not need to be. Only what your customers use is reachable from the internet. Everything behind the scenes stays private.
- Your visitors are asked first. Fonts and scripts are served from your own site, and analytics stay off until a visitor agrees - which is the law in the UK, and often missed.
The other 241 cover how your site is designed and built, and how your video and social media are made. Rules do not make a site perfect. They mean the same mistake does not get made twice.
What Pulse is, and is not
Pulse is software running on a machine in our office, not a service rented from someone else. Its checks and scheduled posts run while that machine is on, and pick up again as soon as it is back. Your website itself is hosted separately and keeps running either way.
It is not a dashboard for you to learn, and it is not a replacement for a person. It does the checking and the routine publishing; the thinking, and the conversation with you, stays with us.
See what it means for your business
The honest version: you will not think about Pulse at all. You will just notice that your website keeps working, that nothing gets forgotten, and that there is always somebody on the end of the phone. That is the whole point of it.