Dalton Digital

Water Fed Poles · Ripley, Derbyshire · Client since 2026

UltraReach

Built to go higher.

The UltraReach homepage, designed and built by Dalton Digital
The homepage, led by the pole itself

About UltraReach

Reach Poles was started in 2023 by a small team of window cleaners who needed a pole that was light, strong, and did not twist and wear out like the ones they were buying. So they built their own, sold under the UltraReach name.

The site replaced a Shopify store and five separate domains. It is a shop, but it is written the way a window cleaner talks about kit, and it gives power-line safety the same billing as the product.

Based
Unit 19, High Holborn Road, Codnorgate Industrial Estate, Ripley DE5 3NW
Trading since
2023
The UltraReach website on a phone

The same site on a phone

What they do

Type R

The flagship: Anti-Spin Technology and two insulated sections. Pick the reach, pick how short it packs down for the van.

UltraLight

High-modulus carbon with Anti-Spin clamps — the lightest, stiffest poles they build, for the days that do not end.

Type S

Dependable everyday carbon fibre poles without the Anti-Spin key, at a price that suits a second pole or a starting round.

Gutter Vac

Clamped 51mm kits from 20ft to 40ft, clamped rather than push-fit so nothing creeps under load.

UltraReach: Every Type R length and its price, in one place
Every Type R length and its price, in one place
UltraReach: Power-line safety on the homepage, alongside Look Up Look Out
Power-line safety on the homepage, alongside Look Up Look Out

What we built into it

  • Every range laid out by length, with its ex-VAT price on the card
  • Poles, brushes and genuine spare parts in one shop, replacing their Shopify store
  • A full overhead power line safety page, pointing to the Look Up Look Out campaign
  • Five old domains consolidated onto one, with permanent redirects that keep the path
  • Phone and WhatsApp on every page, because the team answers them